Consider the end result first. What do you want your attendees to take away from the event? Is it the speaker’s name recognition or the message or both?
Preview. Before booking a speaker, check their online bio and view their show reel on their website or other online site. Previewing the speaker will allow you to decide if they are competent, appropriate and likeable by your audience.
Celebrities. It seems like an obvious go-to for a successful event. But, many event planners warn that celebrities aren’t always reliable and many show up, well, lit. Also, it’s helpful to remember they are not speakers by trade. Celebrities can be very expensive.
Budget. Research what a reasonable speaking budget would be for your kind of event and then stick to it.
Your audience. Know your attendees culturally and professionally.
The details. Ask to see the contract and rider before you decide to move ahead.
Speaking Bureau. While this may be a great resource to find and book speakers, it can be expensive because of the additional fees it charges. However, if your speaker cancels at the last moment, this may prove to be a viable option.
